

Positioning
& Guidelines
Architecture
Motion Design
Optimization

Welcome to Santa’s Village! An advent calendar-inspired town full of games to play, videos to watch, igloos to explore, and tidbits to learn. Each day of December unlocks new easter eggs in the village - from reindeer flight school to the friendly waving walrus - so kids always have something new to discover.











As we countdown to Santa’s departure, the village unlocks new games and experiences that blur the lines between entertainment and education, all using the latest Google technology. Each year we keep the fan favorites and add in new entries to the ever-expanding collection.





It’s become a tradition to kick off the fun with a back-to-work animation where we watch Santa’s team get back into ship-shape for the season. Sharable shorts and mid-month features are also scattered throughout the Village and Tracker, not to mention more than a dozen day-of segments showing behind-the-scenes elf shenanigans, sleigh refills, and reindeer games.


Of course, all of these games and goodies are built in anticipation of Santa’s big day - Christmas Eve. For a full 24 hours on December 24th, users can jump into city view, learn about holiday traditions in faraway lands and - most importantly - follow Santa as he makes his way from chimney to chimney, around the world.









