Chromebooks
Chromebooks are a new kind of computer for everything you do. With the power of Chrome OS, access to millions of apps, the best of Google is built right in. The Chromebooks brand is vibrant and bold, approachable and friendly. We kept these brand attributes top of mind, introducing the premium models in an elevated yet authentic aesthetic. Premium device imagery allows the quality of the new Chromebooks to shine, while beautiful lifestyle photography highlights their unique adaptability in day to day settings.
Beautiful Devices
The devices were, of course, the central element. We brought them to life using 3D animations rendered with WebGL, which allowed the Chromebooks to smoothly flip, fold, and cascade down the page. Throughout the site, we were careful to balance the light playfulness of the movement with grounded, confident positions so that the devices maintained a commanding presence on the page.
Capturing people interacting meaningfully through technology became central to the project.
Jason Dietrick
Creative Director, Upperquad
Whether it’s back-office number crunching or movie watching on the couch, Chromebooks are flexible and reliable enough to take on the shuffle of a busy day. We captured beautiful, vivid, authentic interactions that demonstrate the many ways that people can use Chromebooks in their daily lives - from work to school, to family time and beyond.
For everyone
There’s a Chromebook for everyone. We created tailored experiences for Chromebooks in work, education and family settings, highlighting the apps that matter most to those audiences.
Services
Strategy
- Brand Strategy
- Voice & tone
- Content Strategy
- Copywriting
Brand
- Brand system
- Marks & symbols
- Art Direction
- Illustration
- Iconography
- Photography
Interactive
- UI/UX Design
- User Research
- Visual Design
- Art Direction
- Motion Design
Development
- Front-end
- Back-end
- Analytics & Optimization